Promoting your music class is an important part of running a business. You can’t just sit back and hope that people will find out about your class, you need to take the initiative! One technique you can use is to hand out brochures to students on campus. This will not only help you get more students enrolled in your classes but also give you opportunities to network with other teachers and professors who taught similar courses.
Here are some tips for how you can use brochures to promote your music class:
1. Make sure your brochure is bright and colorful with easy to understand text and images.
The more professional your brochure looks, the more serious students will take it. If you’re an independent teacher who doesn’t work with a team of graphic designers, there are plenty of free resources online where you can get simple, color brochures designed.
Keep in mind that the goal of your brochure is not only to inform students about what your course involves but also get them excited to sign up! Try including testimonials from successful students who enjoyed the class or images showing fun ways they could learn basic music theory.
2. Hand out brochures in a high traffic area.
If you try to hand out brochures in a class that has only ten students enrolled, you’re going to have a hard time getting enough brochures out. Instead, look for places where there are lots of people moving around.
Some good ideas include handing them out at university entrances and exits, outside of busy libraries, or near the registration desks for student activities. You could even put them in bags that new students receive when they first arrive on campus.
3. Distribute them during music events.
If your school or city is hosting a music event, make sure to distribute your brochures there! This is a great opportunity to reach out to a large number of people who may be interested in your class.
Music events can include anything from classical concerts to open mic nights. If you’re not sure where to find upcoming events, check with your local music conservatory or arts council.
4. Make a digital version of your brochure.
Not everyone is comfortable with taking paper brochures with them. If you want to make sure as many people as possible see your information, create a digital version that can be easily accessed online.
You can post your brochure on your own website or distribute it through social media platforms like Twitter and Facebook. This way, potential students can see your information even if they don’t have a brochure on hand.
5. Add links to your website or social media accounts.
If you include links to your website or social media page at the bottom of your brochure, students will be able to find out more about you after they are finished reading. This is a great way to stay in touch with potential students and remind them about your class.
Make sure the links are easy to find and don’t take up too much space on the brochure.
6. Hand them out to everyone you meet.
I know it sounds like a lot of work but try distributing some brochures to people who don’t appear to be college students. If the person is around your age, they might also want to take your class. You can even put one in local music stores or coffee shops.
7. Use the right tool.
If you’re finding it hard to make brochures on your own, use Venngage — an online brochure maker that provides a wide range of brochure templates for everyone. To give you a better idea, here are some brochure examples from their website!
Creating a well-designed brochure is an essential part of promoting your music class. With these tips and a little help from Venngage, you can reach out to more potential students and get them excited about learning music. So what are you waiting for? Make your brochure now and spread good music tomorrow!
