Watch out because the pit bulls have been sent out to “Sic Em” in Thugli’s newest release. Following their award winning music video “Run This,” the Toronto-based duo returns in fierce form with their latest track “Sic Em.”
Produced by Slave Labour, the same team behind their now classic (and slightly controversial) debut video “Run This”, this latest entry shows that they are a force to be reckoned with and cements their status as innovators in 2016’s music scene.
In a metaphorical tale of money, violence and murder, the cinematic and intensifying video flips the fashionable cliches of hip-hop on their head, leading viewers into a highly stylized world. The only thing harder than Thugli’s metaphorical tale of triumph and tragedy, is the anthemic beat behind it all, a blend of clattering percussion, echoes of clanging chains and blaring, siren like synths.
By playing with cleverly choreographed, iconic imagery and an absolutely electrifying soundtrack, the sudden reality of hip-hop’s heavy hand hits home. It’s the eternal truth that the rap game eats its young and if you ride hard, you’ll die hard.
Pat Drastik, former national Redbull Thre3styel and DMC champion, and Tom Wrecks, known for popular remixes and Juno nominated production, teamed up in the summer of 2012. The duo started by releasing several bootlegs and remixes via SoundCloud that quickly caught the attention of industry heavyweights like Diplo, A-Trak and Flosstradamus.
After a series of consistent official remixes and a string of very successful, popular bootlegs, they released their original debut E.P. Onslaught. From the E.P. came the track, “Run This”, which was accompanied by a stellar short film and music video directed by Amos Leblanc and Ohji Inoue.
With inspiration coming from a long lasting love of Dirty South Rap and a strong passion for electronic music, the duo sparked the perfect combination and created a unique sound, all their own.
With widespread support from hip-hop producers like Just Blaze and AraabMuzik to support from Dubstep legends like Zeds Dead and Benga, and having received radio play from New York’s Hot 97, L.A’s Power 106 and on BBC Radio 1, their sound is able to reach a broad audience thus further helping blur the lines between the world of rap and EDM.
