Last time we checked on UK Producer Redlight, his new track “Zum Zum” brought together reggae rap aficionado Sweetie Irie to craft a tribal house multicultural banger. Since then, Redlight recently dropped an exhilarating and urban-charged music video of the single quickly rising through listener’s consciousness.
“Zum Zum” captured listener’s attention with its proper house drop mixed with island/tribal sensibilities reminiscent of the early 2000s.
Most tracks hitting the mainstream these days don’t cover the ground “Zum Zum” adventurously tackles. Sweetie Irie carries much of the weight of the track behind Redlight‘s dancehall-house inspired club beats.
The video itself combines elements of hip-hop improv choreography, a pretty model, and put in a blender mixed with as many fancy cars as you could ask for. The concept is simple, both Redlight and Sweetie Irie rely on clever lighting and good directional choices related to film angles, which makes the video exciting.
You don’t need a fancy music video for a song and artist collection that can already carry their own weight, but fancy cars, attractive models, and great energy sure do help.
Make sure to add this unique track to your collection by downloading it here.