EDM (Electronic Dance Music) has become immensely popular worldwide and continues to gain in popularity.
Music genres have gone from niche to mainstream over time, with YouTube serving as one of the main platforms. YouTube is an invaluable site that has provided artists with exposure while giving millions of people a new way to access their favorite genre and find new people they share similar interests with.
The Trends
EDM has seen exponential growth over time, creating various trends within it. Technology is unquestionably one of the driving forces behind its popularity; platforms like YouTube have enabled artists to create music videos which offer immersive experiences to engage listeners further into a track being heard.
An EDM music video typically displays several characteristics that can be expected. One trend that stands out is explosive visual elements with loud colors and vibrant imagery being employed frequently. Furthermore, viewers might see trippy effects or strange stories depicted within them; nevertheless they leave an unforgettable impression that helps artists to make music that makes an impactful statement about them and their tracks.
YouTube’s Impact on EDM
Music videos have always been an engaging form of entertainment for viewers. Audiences in the past used to gather around their TVs to watch music channels like MTV for updates on popular hits and music videos that had recently been produced; today however, YouTube offers even greater access to this experience.
Artists now have the ability to achieve a greater level of exposure to their intended audience through the online platform, while they are also free to create the type of videos that they want to make. While many are using software when making music for videos, they are now able to have independent creativity and come up with a creation that they have full control over. These features have been extremely impactful on independent EDM artists in recent years, as it has allowed them to break into the competitive music industry without the need to try and first be signed by a label.
Influence of EDM Music Videos
Music videos have long had the power to evoke strong responses in audiences, and music videos are one way of doing this. Through visuals and stories they show viewers how their song can have an emotional effect – possibly growing closer with it or seeing something they relate to.
With YouTube’s availability, more and more people are now able to see what songs may mean through the power of the music video to have been created. This has allowed communities to be formed, as they recognize and have a greater understanding and appreciation of what EDM music is all about. It has also had the ability to convert people into fans that may not have traditionally listened to the music if they heard it solely as an audio track.
Could YouTube Help EDM Music Videos Further?
Given the continual technological developments, it would not be a surprise if we were to see a greater rise in EDM music videos and the impact YouTube can have on them in the future. Technology can play a huge and vital role in making something better, especially when it comes to video creation.
Editors and creators may have the ability to do new things that are not possible today in the future. Artists may also be able to make better-quality imagery and visuals, too. However, with that in mind, artists may need to ensure they have the skills – or the team – to be able to make themselves stand out as the competition is likely to increase.
YouTube’s Essential Role on EDM Music
It is clear to see that YouTube has had an essential role on EDM music and the videos that have been produced. The platform has given artists the ability to create the videos they want, including the use of bright visuals and colors, as well as portray certain stories to connect emotionally with listeners.
On the flip side, though, we have perhaps yet to experience the full potential or capability of the site as technology continues to develop and new innovations are created regularly. With this in mind, there does appear to be a bright future ahead for EDM music and its music videos.
