This year at the EDMbiz Conference in Las Vegas during the days leading up to Electric Daisy Carnival, Vice President at Nielsen Entertainment – Tatiana Simonian – discussed the importance of data and how it is the key to everything in the business of electronic dance music and beyond.
Eventbrite – one of the world’s largest online ticketing services – continues to collect and analyze the data provided by consumers and spin it in ways that make it fun. After finding that EDM fans are not your typical music fans in a previous study conducted earlier this year, the folks at Eventbrite are back at it with their latest analysis that shows which festival trends and events are the most talked about in America.
In conducting the study Eventbrite examined a sample of 9,000 Twitter users who had discussed at least one music festival within their aggregate framework. From their they analyzed key metadata, engagement, and recent posts to formulate the data illustrated in the below graphics.
According to research conducted by Eventbrite, key findings and 2014 music festival trends include:
- One in ten Americans have attended a music festival in the past 12 months
- Electric Daisy Carnival, TomorrowWorld, and Bonnaroo are among the most talked about music festivals on social media
- 8 of the top 25 music festivals were exclusively electronic dance music festivals
- Fans were most excited about the lineups for Bonnaroo and Hangout Music Festival
- California, Nevada, and New York have the most social media conversation regarding music festivals
- One in five people who posted about music festivals expressed fear of missing out (FOMO)
- Electric Daisy Carnival had the most conversation centered around excitement leading up to the event (35% of all conversation)
- Coachella had the highest rate of conversation (27%) focused on music festival fashion, more than three times the second closest event (EDCLV – 9%)
- SXSW conversation focused around streaming and watching the event live (29%) nearly twice as much as any other festival
Read the full study here.
Check out the top 2014 music festival trends and insights according to data by Eventbrite below.
