The spine-tingling sounds that resonate at the cellular level of our existence, the relationships forged that will endure the evolution of time, and the experiences that will linger at the forefront of our thoughts until the bane of our existence; These factors are merely a microcosm in the grand scale of the electronic dance music culture and the people behind the global movement of peace, love, unity, respect, and dope ass beats. The consumer of beats. The EDM fanatic. The PLUR Warrior. You.
During instances when circumstances may seem unfair and the future looms with uncertainty, coming together underneath the electric sky removes all feelings of ambivalence and leaves us feeling complete. This is what keeps us coming back, spreading the message, and perpetuating the evolution of modern musical culture.
Some may refer to us as ‘modern day hippies.’ Others say we are different. That is perfectly fine. We know it. We embrace it. We live for it.
EDM consumers are directly responsible for the explosive growth of electronic dance music culture according to a recent social media study by Eventbrite. One of the leading online ticketing resources, Eventbrite monitored the behavior of 1,000 dedicated EDM lovers who had a strong presence on Twitter for one year from January 1, 2013 – December 31, 2013.
The methodology examined numerous sub-genres underneath the EDM umbrella, ranging from Trance to Progressive House. An identical sample was also obtained from general music fans across ten music categories: Classical, Reggae, Jazz, Hip-Hop, Indie, Rock, Folk, Country, Pop Music, and R&B. Study organizers evaluated data centered around conversational tendencies between the two communities including content, terminology, artist affinity, and visual media.
The findings? EDM fans are much, much different.
In a nutshell, the EDM community is much more passionate about the music, experience, and events as a whole. There is seemingly no line separating ‘real life’ from music. The music embodies our lifestyle and we want to shout it from the rooftops and share it with the world. And what better way to do it than social media?
The study concluded that the average EDM fan Tweeted 11 times per day compared to 1.85 per day among consumers of other genres. The content analysis found that we are actively engaged in our EDM subculture, using Twitter to communicate with our #ravefamily and friends that we have made at festivals far and wide. Whereas other genres have a strong affinity for various artists (AKA Bieber Fever), EDM nation is more concerned about spreading those PLUR vibes and the EDM lifestyle as a whole.
Thanks to social media our community is closer than ever and we are taking advantage of it.
What it boils down to is this; EDM fans are not just consuming the media, we have created and sustained a global community with no slow down in sight.
Check out the Statistical Summary Infographic Below
Read the complete study here and PLUR on festfam.