Keep the Green at Home: Mysteryland U.S. To Go Cashless

Mysteryland 2014
Mysteryland U.S. 2014

Don’t worry about losing your wallet at this camping festival.

Mysteryland has made it so campers can leave the green at the campsite.

Festival owners and organizers SFX Entertainment and ID&T have partnered with Intellitix so that festival goers can pre-pay a chip that will be be contained within their wristband. This chip will allow them to pre-load their wristband with all the necessary funds for the festival. The scannable currency will be accepted by all vendors and merchandisers on site with top-up stations available throughout the festival grounds to replenish the funds on the chip.

It is the hopes of SFX and ID&T that Mysteryland will prove as a testing grounds for long term implementation and improvement on their strategic vision.

“The development at Mysteryland relates to a bigger strategic vision for SFX, the Experience Stream, which takes the interaction from the initial ticket purchase, to in-app media, to pass-the line privileges, cashless payments, the mobile wallet, wi-fi connected beacons and all the way through to after-festival content and consumption experiences,” SFX Chief Marketing Officer told Billboard Magazine. “The Experience Stream is a singular idea. Where transactions are just an element in a fully interactive environment designed to wow fans and simplify their world.”

The electronic dance music festival settles in Bethel Woods, New York over Memorial Day Weekend, May 23-26, 2014. For more information and to purchase tickets be sure to check out the Mysteryland U.S. 2014 website.

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