Don’t worry about losing your wallet at this camping festival.
Mysteryland has made it so campers can leave the green at the campsite.
Festival owners and organizers SFX Entertainment and ID&T have partnered with Intellitix so that festival goers can pre-pay a chip that will be be contained within their wristband. This chip will allow them to pre-load their wristband with all the necessary funds for the festival. The scannable currency will be accepted by all vendors and merchandisers on site with top-up stations available throughout the festival grounds to replenish the funds on the chip.
It is the hopes of SFX and ID&T that Mysteryland will prove as a testing grounds for long term implementation and improvement on their strategic vision.
“The development at Mysteryland relates to a bigger strategic vision for SFX, the Experience Stream, which takes the interaction from the initial ticket purchase, to in-app media, to pass-the line privileges, cashless payments, the mobile wallet, wi-fi connected beacons and all the way through to after-festival content and consumption experiences,” SFX Chief Marketing Officer told Billboard Magazine. “The Experience Stream is a singular idea. Where transactions are just an element in a fully interactive environment designed to wow fans and simplify their world.”
The electronic dance music festival settles in Bethel Woods, New York over Memorial Day Weekend, May 23-26, 2014. For more information and to purchase tickets be sure to check out the Mysteryland U.S. 2014 website.
