Today in support of National Voter Registration Day, over 200 musicians, celebrities and comedians are participating in a social media and digital campaign organized by the non-partisan organization HeadCount to help register voters.
With the deadline to register to vote looming in early October in many states, entertainers such as The Chainsmokers, Big Gigantic, Break Science, Cashmere Cat, Classixx, FLUME, Griz, Gryffin, RL Grime, Rufus Du Sol, and many more, are posting photos and messages on social media with the #VoterRegistrationDay hashtag.
If you search #VoterRegistrationDay on social media, you will see the campaign currently in full effect, with many artists and celebrities already posting.
Since HeadCount’s inception in 2004, the organization has worked with musicians and the music industry to increase youth participation in democracy. With over 15,000 volunteers nationwide organizing activity at over 1,000 concerts, festivals and community events each election year, HeadCount has helped register nearly 400,000 new voters.
But there is still much work to be done, specifically with younger voters. This year approximately 15.5 million Americans age 21 or under are eligible to vote in their first presidential election. And for the first time ever, more Millennials (age 18 to 34) will be eligible to vote than Baby Boomers (age 51 to 69). Still, in a review of the 2012 Presidential election, the US Census Bureau reported that 12.7 million of 18-24 year olds were not registered to vote, and only 46% of those eligible cast ballots.