If you have been to a music festival chances are you have seen them: Red Bull, Sonos, Converse, 7UP and Heineken. Sponsors have been realizing the value of aligning themselves with electronic dance music, giving them a larger reach by aligning them with a rapidly expanding demographic. Through giveaways, live art installations, food and beverage tents, and other off the wall promotions, sponsors pull out all the stops to get their identity smack dab in the middle of the action.
Add Dr. Pepper to the mix.
Dr. Pepper has partnered with Complex Media to create studio space in Hollywood where they will record three full length EPs during what will be known as the One of a Kind Studio Sessions.
One of a Kind Studio Sessions will highlight Andrew David Sitek, The Hood Internet, RZA, Rockie Fresh, RAC, Tinashe, and electronic dance music vocalist Robert Delong. The compilations will be used to showcase lyrics and rhymes that will be utilized in unique creations between the recording artists. Each EP will include four songs while allowing each producer and performer to collaborate with every performer.
Broadcast live, One of a Kind Studio Sessions will create an intimate atmosphere that brings the music directly from the studio to you.
The first premiere will occur June 12. For more information check out the above video and visit One of a Kind Studio Sessions.
